The Fun Theory

March 1, 2011

How can we get more people to use the stairs? How can we get more people to throw rubbish into the bin, rather than onto the ground? How can we get more people to recycle glass bottles even though they don’t get any money in return?

The answer is Fun. Fun is the easiest way to change people’s behavior for the better. That’s the Fun Theory (

“The Speed Camera Lottery” is the winner of the Fun Theory Award last year. It uses a fun way to get more drivers obey the speed limit. It was so good that Volkswagen, together with The Swedish National Society for Road Safety, actually made this innovative idea a reality in Stockholm, Sweden.

Have a look and get inspired! Maybe you can come up with a new fun solution.


答案就是“有趣”(Fun)。有趣的方法最容易改變人們的行為。這就是Fun Theory(。

“The Speed Camera Lottery”是The Fun Theory Award去年的贏家,瑞典政府甚至與大眾汽車合作,在瑞典首都斯德哥爾摩將這個奇妙的點子付諸現實。

現在就點擊以下鏈接看看“The Speed Camera Lottery”是如何讓司機們心甘情願地遵守限速要求。也許你也會有一些改變世界的奇思妙想。



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